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Scammers Can Target Writers

When writers begin their careers, they are often desperate to find an agent, a publisher or people to review their book. Be aware that there are people using the Internet who are trying to take advantage of your desires.

After attending conferences, entering contests or declaring that you are writing, intend to write, or have written a book on social media, you may begin to receive Emails from people offering their services and see advertisements on your social media accounts that will claim to publish your book, review it, or assist you in selling it. I strongly advise you to be cautious with these propositions.

Here are some examples of Email letters I have received from people offering to review my books.
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Subject: Review your book
Hi,
I am . I organize book review tours. My tours are specifically focused on getting you the maximum number of reviews possible regardless of your genre. My network consists of around 16K book reviewers and 2K+ book bloggers. If you are looking for reviews on Amazon and Goodreads, I can help. You can contact me regarding the above on one condition: you consider yourself a SERIOUS author.

(NOTE: Inflated claims always raise a question in my mind, as does pandering to my ego by saying that I must be a SERIOUS author. Of course I am, or at least that’s what I tell myself.)
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Subject: Book reviews
Hi,
If you are looking for a reviewer who has professional expertise and experience in reviewing books, you may connect with me. I also offer professional editing and beta reading services.

(NOTE: Experience is the participation in events such that someone accumulates knowledge and skills. If someone has experience in a subject, they have expertise in that subject. There is no need to state both. The phase, "you may contact with me" should have been written, "you may contact me." Poor grammar and misspellings are often signs that the Email is from a scammer)
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Subject: I offer 40 GARANTEED book reviews
Hi,
I am of the opinion that an author’s time is best spent on writing books rather than marketing them. If you agree with me, feel free to contact me for my GUARANTEED review service for Amazon, wherein I do all the hard work of getting you up to 40 reviews while you focus on writing your next bestseller! Under my service, if you don’t get a review, you will get your money back for sure.

(NOTE: Guarantees of results is a red flag because no one can grantee outcomes or sales in the publishing world. Amazon only wants true reviews by people who have read a book and give more weight to reviews from those who bought the book from Amazon. A large number of reviews from people who obtained a book elsewhere, especially five star reviews, could result in those reviews being deleted on the Amazon site.)
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Subject: I'm an Amazon book reviewer
Hi,
My name is . Right now, I am studying English literature in college and love reading good quality books in my spare time. I am accepting book review requests. I read and review books from all genres. If you want an honest book review, you can contact me.

(NOTE: Saying that someone loves good books is an attempt to stroke the egos of writers. Trying to associate one’s self with a large company such as Amazon is an old marketing trick to claim legitimacy. I don’t know of many serious college students who have a lot of spare time between attending classes and studying.)
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Subject: Accepting book review requests
Hi,
I am studying English literature in college and love reading good quality books. I am accepting book review requests now. I enjoy ALL genres equally. If you want an honest book review, you can contact me.

(NOTE: People who capitalize words like ALL in an Email tend to demonstrate that they are either not studying English literature or that they have not studied enough.)
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Subject: Want a book reviewer/editor?
Hi,
If you are looking for a reviewer who has professional expertise and experience in reviewing books, you may connect with me. I also offer professional editing and beta reading services.

(NOTE: This is the same text as is used in another Email shown above that has a different subject line and sending address. Why should I be suspicious that this is a mass mailing? Hmm.)
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The samples presented above are all signed with only a first name and no contact information other than the sender's Email address. There will sometimes be a first and last name shown in the sending Email address, however I have received the same text of some Emails that use different names and addresses. They often come from Gmail, Hotmail, Yahoo and other online public accounts. Anyone can create an Email address on these platforms. Replying to an Email confirms that your addresses is active. The sender can add your Email address to their own mailing list and sell it to others. Selling private information is one of the largest revenue streams on the Internet.

There are many reviewers and bloggers who cover books. Their schedules are usually filled and it can take months before one of them may or may not accept your work. This long lead time and the possibility that a reviewer could reject your book creates a ready market for scammers who offer instant gratification.

I have also received Emails from purported literary agents offering to represent my book. Sometimes these will say how great a writer I am. They often contain vague praise that could apply to any book while saying nothing specific about mine.

It is tempting for writers who are starting out to give one of these reviewers or agents a try without asking the question, “How do they know of me out of the hundreds of thousands of other writers?” Praise and hope are powerful enticements that are used by scammers. The odds are heavily in favor that they have never heard of you and the letter you received was sent to thousands of others.

There are people who offer honest reviews for a fee. These reviews can be glowing or they can slam a book, the same as with reviews that are not paid for. There is a debate in the writing community as to whether or not paid reviews are worth the money. Some can cost several hundred dollars.

Assume that a paperback book sells for fourteen dollars and ninety-nine cents. If the publisher pays the standard eight percent royalty for paperbacks, the author receives one dollar and forty-four cents per copy sold. If a review costs five hundred dollars, three-hundred and forty-eight books would have to be sold just to pay for the review before the author makes any profit.

No reputable literary agent will ever charge you a fee for reading, photocopying, postage or anything else. Legitimate agents make their money by selling your book to publishers and collecting a percentage of your royalties for their services. An agent who collects fees has no incentive to sell you book and can make money by just collecting fees from hundreds of hopeful writers. If an agency asks for money, don’t deal with it.

In the world of offers over the Internet, it always pays to be skeptical. Remember the old adage, “If it sounds too good to be true, it probably is.” Of course, you could receive an Email from Simon & Shuster saying that they heard about your book and want you to contact them. Just make certain that the URL in the Email address isn’t “simonandshooster.com.”

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